Read my interview with Sinead Norenius.
As a blogger, I felt that there was no one unifying organization that both promoted the profession and provided support, education and an avenue to build relationships with brands that did not have an ad network affiliation. I wanted to create an organization that would help raise the level of credibility, endorse and support the bloggers that are serious about blogging and help moderate and manage the relationship between bloggers and brands. No other organization has a consumer outreach arm either.
Read the rest of my interview with Sinead Norenius over at Beauty News NYC.